That Which We Call An Ultrabook By Any Other Name Would Smell As Sleek

Yesterday, to much fanfare and resolute sentiment, HP announced a return to what made it a great company to begin with: poorly-named and generic computing devices tarted up to take on Dell. This year it's the HP Envy SpectreXT, a thin and light that can't officially be called an Ultrabook because that's an Intel marketing term and these things sometimes run on AMD chips. I think it's important to point out the clear problems in the above statement: because Intel officially controls the "ultrabook" spec - including the pricing, screen size, speed, and physical size - manufacturers must toe the line when it comes to what can and cannot be sold under that rubric. In short, Intel's own standards have so long stymied the OEM's ability to innovate that, in the end, we're all essentially buying Intel PCs no matter the brand or maker.

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